RecruitMalta is looking for a Senior CRM Coordinator to join their marketing team at this ambitious gaming company. The Senior CRM Coordinator will be reporting to the Head of CRM, and will be responsible for the delivery of CRM activity for the business (implementation of all marketing campaigns and ensuring the achievement of the corresponding KPI targets).

Responsibilities:

Delivery of all CRM activity for the business – including e-mail, direct mail, SMS marketing, site/mobile messaging, loyalty programme(s) and other activity streams as required
Manage the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered
Come up with creative themes for promotions and campaigns
Ensure that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation
Proofing all campaign and ensuring that quality standards are met
Source, segment, acquire and manage email marketing data, working with the Marketing
Team and technology partners where appropriate
Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates
Track all campaigns and report performance on a regular basis
Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved

Requirements:

Previous experience in a similar role, preferably in the iGaming industry
Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
Good IT skills including strong experience of Microsoft Office
Experience with CRM channels; email, SMS, web push
Ability to work well under tight deadlines and multi-task
Experience of working with Salesforce essential
Good technical skills in HTML preferred
Experience of working with Content and/or Campaign Management Systems preferred
Creative eye
Analytical mind
Strong technical background

Salary circa 30k Euros and an excellent package.