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RecruitMalta
are currently recruiting for an Online Copywriter to join a
leading online betting and gaming company, with a strong
track record of digital innovation. As a pure online
business with a mobile first ethos that brings the
excitement of casino games to a rapidly growing number of
customers in the leisure and gaming market; they have
sustained rapid growth over the last few years and are
expanding further.
What is the plan for the Online Copywriter role?
As an Online Copywriter you will fit in the Digital
Marketing Department and will be curious, creative, highly
self-motivated and a well organised individual. Your sense
of and attention to detail will be unmatched, and you will
be skilled in writing clear, concise and grammatically
correct copy.
As the Online Copywriter you will write, review and edit
marketing material for various audiences and projects,
including ad copy, PPC, SEO title tags and social media. You
will be required to create compelling copy that draws
readers in, conveys a specific message or entertains.
This role will report to the Senior PPC Manager, and work
collaboratively with the general Digital Marketing
Department to contribute to its projects, goals and messages
while maintaining and aligning with an overall corporate
message and image. This person will play a pivotal role in
integrating, executing and refining various strategies and
ensuring consistency in voice and brand.
What will you do as a Online Copywriter?
Understand the goal, audience, and message of an ad, website
or campaign; develop creative, persuasive and relevant
concepts around it and create original copy to suit
Research, write, edit, revise and proof all levels of copy
including headlines and body copy, for all online needs
Work closely with colleagues across the department to
develop and improve copy
Use creative thinking and initiative to analyse site
performance metrics and make recommendations on content,
site design or features to improve effectiveness of web
content and/or applications
Provide support to other team members on online promotions
(such as WordPress, Google, AdWords campaigns and email
marketing)
What do you know that makes you a great Online Copywriter?
Previous professional experience as a copywriter ideally
with an online portfolio of work
Excellent written and verbal communication skills in
English, including accuracy and sensitivity for the proper
tone, emotion, sentence structure and grammar
Project management and organisation skills
Quick learner and able to change direction in a fast-paced
environment
Ability to handle the pressure of meeting tight deadlines
Ideally you will have a Bachelor’s Degree in English,
Journalism, PR, Communications, IT or related field
Web publishing experience
Experience managing communications through website planning,
management and production
Salary €35k - €40k based on experience with bonus, an
excellent relocation package and private healthcare.
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